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Strategic Planning | Highly Marelli Guangzhou New Base Officially Sets Sail.

  • Categories:综合新闻
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  • Time of issue:2026-01-21 12:23
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(Summary description)

Strategic Planning | Highly Marelli Guangzhou New Base Officially Sets Sail.

(Summary description)

  • Categories:综合新闻
  • Author:
  • Origin:
  • Time of issue:2026-01-21 12:23
  • Views:
Information

Introduction

Recently, the inauguration ceremony of the Highly Marelli Guangzhou New Base was successfully held in Guangzhou. Leaders from both the government and the enterprise attended the event and jointly illuminated the Highly Marelli brand logo, demonstrating Highly Marelli's firm commitment to deepening its presence in the automotive thermal management sector, accelerating industrial upgrading, and strengthening its strategic layout in the Chinese market.

To accommodate the rapid growth momentum of its business in the China region, Highly Marelli recently completed the full relocation of its Guangzhou base from Huadu District to Huangpu District, and successfully commenced operations. This relocation is not merely a geographic adjustment, but a comprehensive upgrade at the strategic level — the new base integrates the South China Regional Office, with business functions upgraded from a single manufacturing function to an integrated operating system encompassing "manufacturing, R&D, and sales," further solidifying and enhancing its core competitive advantages.

The upgraded new base has seen significant enhancement in overall capabilities, with plant floor space expanded to 9,000 square meters and production scale achieving a leap-forward increase. Production line configurations have been continuously optimized, currently equipped with 6 molding machines and 4 assembly and testing lines, with plans to add 7 small injection molding machines in the future to advance in-house production of key raw materials, further strengthening the stability and self-sufficiency of the supply chain. According to the long-term development plan, the Guangzhou base will steadily march toward the production target of 1 million automotive air conditioning units annually, with projected annual output value exceeding RMB 600 million, accounting for over 40% of the China region's total sales, becoming the core strategic pillar driving the business growth of Highly Marelli China.

Jia Tinggang, Vice President of Shanghai Electric Group, and Xu Dan, Deputy District Mayor of Guangzhou Huangpu District, delivered speeches on behalf of the enterprise and the government respectively.

Jia Tinggang, expressed sincere gratitude to all levels of government in Guangzhou for their strong support throughout the entire construction process of the new base. He emphasized that the official launch of the new base represents a key strategic move by Shanghai Electric Group to implement its green and intelligent development strategy and deepen its presence in the automotive thermal management industry. He stated that this upgrade would serve as an opportunity to achieve collaborative innovation and ecological win-win outcomes, empowering high-quality industry development and regional economic growth.

Xu Dan, noted that the automotive industry, as one of Huangpu District's five trillion-yuan-level industrial clusters, boasts a solid industrial foundation and a comprehensive industrial chain ecosystem. She stated that Highly Marelli's choice to establish its base in Huangpu is an important manifestation of two-way empowerment and win-win collaboration between the government and the enterprise. The Huangpu District Government will continue to optimize the business environment, provide comprehensive support for enterprise innovation and development, and assist the company in achieving high-quality growth within the region.

At the ceremony, Xu Dan and Lu Jun, General Manager of Highly Marelli China, signed a strategic cooperation agreement on behalf of the government and the enterprise, with relevant leaders witnessing the signing. This signing marks a new phase of deep collaboration in the strategic partnership between Highly Marelli and Huangpu District, injecting strong new momentum into the high-quality development of the regional automotive industry.

The successful launch of the Highly Marelli Guangzhou New Base is not only a significant achievement in capacity expansion and facility upgrading, but also demonstrates the company's firm commitment to deeply cultivating the Chinese market and working hand in hand with customers in South China and Huangpu District to build industrial prosperity. Looking ahead, this modern base, integrating intelligence, green development, and efficiency, will surely become a shining new landmark in Guangzhou's industrial landscape, contributing even greater strength to regional economic development and the transformation and upgrading of the automotive industry.

 

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