Introduction

Recently, the 72nd IAA Transportation International Commercial Vehicle Show — a premier global event for the commercial vehicle, logistics, and sustainable transportation sectors — grandly opened in Hanover, Germany. Under the theme "We Deliver," this year's exhibition brought together 977 exhibitors (over 70% from outside Germany), showcasing cutting-edge technological achievements in zero-carbon commercial vehicles, new energy powertrains, in-vehicle thermal management, and digital mobility. As the European commercial vehicle industry accelerates its transition toward low-carbon and environmentally friendly development, market demand continues to rise for high-performance thermal management core components compatible with eco-friendly refrigerants.

Leveraging this premier global commercial vehicle technology exchange platform, the Highly New Energy commercial vehicle team made a major appearance with its full lineup of commercial vehicle compressor products, comprehensively conveying Highly's brand philosophy and core corporate values, and directly demonstrating to European OEM customers the Company's leading R&D strength, cutting-edge technological reserves, and stringent, reliable quality control system. This represents a key initiative by Highly to deepen its European market strategy and precisely align with overseas customer needs.

At this exhibition, Highly's two major business divisions showcased their products in a coordinated manner, covering diverse scenarios: Highly New Energy (HNET) focused on displaying four commercial vehicle compressors adapted to refrigeration and cold storage, medium- and heavy-duty trucks, light trucks, and medium- and large-sized buses; Highly Electrical Appliances (SHEC) simultaneously exhibited rotary compressor products, including a dedicated model using R290 natural eco-friendly refrigerant for parking applications, and a CO₂ eco-friendly refrigerant rotary compressor meeting bus air conditioning standards.

Among the highlights, Highly New Energy proudly launched its 50cc long-life all-new commercial compressor as the centerpiece: through high-durability bearings, an innovative oil return pathway, moving scroll cooling technology, and a built-in split-type oil separator design, the product significantly enhances compressor operational reliability under extreme commercial vehicle working conditions, precisely meeting the European market's demand for highly durable core components. In addition, the booth showcased a 50cc multi-in-one high-voltage integrated product incorporating PTC, fan, water pump controller, and CCU, as well as a new 80cc model meeting 1,100V voltage and EMC3 standards, fully covering mainstream technological requirements for commercial vehicle thermal management.

During the exhibition, the Highly team conducted efficient business matchmaking: on the one hand, they held in-depth discussions with multiple mainstream European automakers and proactively visited potential partner customers, engaging in multiple rounds of technical exchanges on compressor energy efficiency, low-temperature reliability, R290 eco-friendly refrigerant applications, and system integration solutions, significantly enhancing Highly's brand influence in the European commercial vehicle thermal management sector, with the sales team securing multiple prospective customers on site; on the other hand, the Highly Marelli Europe team (HMSP) successfully connected with multiple prospective OEM customers, while simultaneously advancing the layout of a localized production base in Spain, laying a solid foundation for subsequent order conversion and project implementation.

Through its appearance at the IAA exhibition, Highly not only gained immediate insight into European market technology trends and core customer pain points, but also completed overseas debut validation of new products, further consolidating the foundation for overseas customer cooperation. Looking ahead, Highly New Energy will continue to iterate its commercial vehicle compressor and thermal management product series, providing European commercial vehicle customers with higher-performance, higher-reliability one-stop thermal management solutions, and supporting the low-carbon transformation of the global commercial vehicle industry.